DIY projects don't have to be crafty, they can encompass a multitude of skills and tasks that are commonly done by trained professionals. The great thing about a DIY project is that it costs less than hiring a trained professional and the fact that you get to do-it-yourself adds some of your own personal character to any project you take on! For me, that usually means adding some GLITTER or some over-the-top details, which is actually is part of my personal brand. The purpose of branding yourself is to convey an image or feeling that is consistent to your target audience. I have been a student for most of my life, so how I think of branding from a student perspective is like thinking of the main idea when writing a paper. You introduce the main idea in the first paragraph, relate back to the main idea in each of the body paragraphs, and then tie it all together again in the conclusion. When you are trying to create a brand it is important to make sure your 'main idea' is consistent and that you reference this idea in some way/shape/form in all your marketing content. The reason for creating a personal brand can be different for each person. For a college student, they may want to create a personal brand that attracts prospective employers. Conversely, business owners (small or large) may want to establish a brand that attracts future employees. Regardless of your motivations, the one statement that is true for anybody trying to brand themselves is this; personal brands can create a great amount of value.
Step 3: Review your content. Edit your content to ensure that it relates to your main idea. Something that a lot of people make mistakes with is overlooking the details. When you look at the big picture things may make sense, but if somebody from your target audience is looking at just one piece of content will your brand image still come across? It is important to look at things independently and ask yourself that question. Now that you've developed a brand you can look at your previous posts, images, or copy and make small edits that help tie it back to your aesthetic. If you're starting your brand for the first time then you can create a 'brand board' to help keep your image on track. Check out the example I've made for a friend's small business, The Gifts Concierge. Once you've done these steps you're ready to get started in the long haul! Your DIY marketing is going to be one of your GREAT successes! The most important thing with branding yourself is to stay active. If your're posting content on social media platforms try to come up with a weekly schedule of when you're going to post things. If you're blogging or making YouTube videos the same principle applies, having a consistent schedule helps your audience know when to expect new content and keeps them engaged. If you have specific questions about your branding or need some personalized tips send an email to [email protected].
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authorI like to think of this as a DIY MANIFESTO! You don't have to be an event planner to put together an amazing party; who says you need a degree in design to decorate?! Not a fashion blogger but want to post your fire OOTD? DO IT. Flip a HOUSE... okay maybe just rearrange your some furniture. categories |